Ubeku is a young brand created in 2019 by Pierre Seny Dieye. UBEKU which means "open"; “Openness” in Wolof, advocates open-mindedness and tries to promote African know-how around textiles. This encompasses the manufacture of textiles, dyeing techniques, stitching techniques etc ... This idea was born at the crossroads of a crush for Bogolon fabrics and the designer's love for American sportswear from the 90s. African fashion has for too long been reduced to the creation of Wax clothing which is not African fabric as it is designed and designer in Holland. It is from this observation that the desire to promote African know-how was born. The creator Pierre Seny having studied engineering in agronomy and international development to acquire notions of economic and social development during his graduate studies, these notions will serve him to set up a brand which will aim to participate in the development. culture and economy of Africa. The goal is to create a sustainable business, making maximum use of African products, know-how and labor.